Bridging the gap between

Use tech to connect your customer and make data based decisions with your ads.
Retail Media+

Connecting Amazon and your website together to build your brand and sales across both marketplaces.

Media Strategy

Fom content to commerce. From Video to performance. From Prime Video Ads to Meta.

Media Planning

Define, find and size your audience across D2C and Amazon. Drive traffic, manage conversion rate, increase revenue.

Media Execution

Brilliant basics. Deliver a plan which feeds into your strategy. Review weekly, plan monthly, strategise quarterly.

About BASE

BASE was created in response to growing fragmentation within the digital advertising ecosystem. Direct to consumer brands often struggle to integrate their Amazon, e-commerce, and direct to consumer strategies cohesively.

Retail media has rapidly evolved into one of the most significant growth drivers for brands, yet many existing solutions fail to offer the flexibility, transparency, and holistic strategy required to maximize impact.

BASE, a Retail Media+ agency, offers deep expertise in Amazon’s DSP, AMC, and other clean room technologies, while also integrating broader digital commerce and DTC solutions.

Wes Maynard

Chief Executive Officer and Co-founder

Ethan Kitching

Chief Commercial Officer and Co-founder

Tim Watkinson

Chief Technology Officer

Dodger

Chief Barketing Officer

Transparency and good work is at the core of everything we do.

We shine light into the dark areas of investments.

We help our clients understand what they are paying for across the whole value chain.

We just want to do work we are proud of and enjoy.

Diddly Squat Farm

So far, they haven't fucked up
Lisa
Owner

Huel

Proactive, strategic with great execution. They achieved great results within a short time frame.They helped develop a clear path to profitability so we can scale sustainably across EU without damaging our direct-to-consumer business.
Brian
Global Retail Director
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