Bridging the gap between

Use tech to connect your customer and make data based decisions with your ads.
Media Planning & Execution

Content to commerce. From Streaming TV, display, audio to Amazon Sponsored Ads search.

Streaming TV

Accessing Amazon's audiences and supply across Prime Video, Netflix, Disney+ , Twitch and beyond

Amazon Marketing Cloud

Consulting, training and tech development solutions to get the value from AMC.

Ad Tech

Proprietary ad tech solutions to measure the effectiveness of your media, and build smarter audiences.

About BASE

BASE was created in response to growing fragmentation within the digital advertising ecosystem. Direct to consumer brands often struggle to integrate their Amazon, e-commerce, and direct to consumer strategies cohesively.

Retail media has rapidly evolved into one of the most significant growth drivers for brands, yet many existing solutions fail to offer the flexibility, transparency, and holistic strategy required to maximize impact.

BASE, a Retail Media+ agency, offers deep expertise in Amazon’s DSP, AMC, and other clean room technologies, while also integrating broader digital commerce and DTC solutions.

Wes Maynard

Chief Executive Officer and Co-founder

Ethan Kitching

Chief Operating Officer and Co-founder

Tim Watkinson

Chief Technology Officer

Scott Russell

Chief Commercial Officer

Luso Katsonga

DSP Director

Sophie Down

Account Director

Charlotte Curtis

Senior Paid Search Manager

Saumya Joshi

Senior Data Analyst

Ibrahim Zarifeh

Lead Data Engineer

Dodger

Chief Barketing Officer

Transparency and good work is at the core of everything we do.

We shine light into the dark areas of investments.

We help our clients understand what they are paying for across the whole value chain.

We just want to do work we are proud of and enjoy.

Diddly Squat Farm

So far, they haven't fucked up
Lisa
Owner

Huel

Proactive, strategic with great execution. They achieved great results within a short time frame.They helped develop a clear path to profitability so we can scale sustainably across EU without damaging our direct-to-consumer business.
Brian
Global Retail Director
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