About

Built in response to fragmentation.

BASE was created because direct-to-consumer brands struggle to integrate Amazon, ecommerce and DTC strategies cohesively.

Retail media is one of the biggest growth drivers for brands today — yet most solutions lack the flexibility, transparency and holistic strategy required to maximise impact. That's where we come in.

The team

Meet the humans.

  • Wes Maynard

    CEO & Co-Founder

  • Ethan Kitching

    COO & Co-Founder

  • Tim Watkinson

    Chief Technology Officer

  • Scott Russell

    Enterprise Growth Consultant

  • Sophie Down

    Senior Account Director

  • Luso Katsonga

    DSP Director

  • Charlotte Curtis

    Paid Search Director

  • Harry Power

    Paid Search Manager

  • Saumya Joshi

    Senior Data Analyst

The pets

And the pets.

  • Dodger

    Chief Barketing Officer

    Reports to

    Ethan Kitching

  • Millie

    Purr-curement Director

    Reports to

    Tim Watkinson

  • Milo

    Senior Snack Strategist

    Reports to

    Harry Power

  • Alby

    Branch Manager

    Reports to

    Charlotte Curtis

What clients say

  • “What sets BASE apart is their ability to combine deep Amazon expertise with a genuine understanding of our business objectives. They challenge constructively, bring forward innovative ideas, and work collaboratively with our teams to turn insights into action.”

    Jane — Business Account Manager, General Mills

  • “So far, they haven’t f*cked up.”

    Lisa — Owner, Diddly Squat Farm

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