BASE was created in response to growing fragmentation within the digital advertising ecosystem. Direct to consumer brands often struggle to integrate their Amazon, e-commerce, and direct to consumer strategies cohesively.

Retail media has rapidly evolved into one of the most significant growth drivers for brands, yet many existing solutions fail to offer the flexibility, transparency, and holistic strategy required to maximize impact.

BASE, a Retail Media+ agency, offers deep expertise in Amazon’s DSP, AMC, and other clean room technologies, while also integrating broader digital commerce and DTC solutions.

A team of people trying to do the best work of their careers.